MURAT SEYFI

This campaign launches our new citrus fragrance. An alchemy of nature’s fragrant contradictions, Vetiver & Grapefruit is an innovative reconstruction of a classic cologne.

 

Taking the architectural concept from the campaign team, I put together the concept and storyboards for 3 channel-specific engagement films and directed the process with the 3D artist Peter Tarka until delivery. My campaign story page discusses the contradiction of these two ingredients and how they come together to form a perfectly balanced, easy to wear fragrance.