ABOUT
My 16+ year career has always been focussed on providing an excellent, effortless user experience.
I started out as a self-employed print based graphic and packaging designer, renting a tiny office under a train bridge in my hometown. I helped local businesses with branding, making their menus easier to read and creating stand-out promotional material.
Progressing into digital design during my role at Molton Brown opened my eyes to how exciting the e-commerce and tech industry is. I loved the idea of being able to use data to measure the effectiveness of my work and have the freedom to improve it to get better results.That’s not something you have the luxury of doing when working in print!
My most recent position allowed me to have a direct impact on my community, working as CPO at Erasys in Berlin, who builds ROMEO and HUNQZ. Applying the user experience knowledge I’ve learned throughout my career to a product used daily by the people around me is incredibly rewarding and motivating.