MURAT SEYFI

This exciting, venturesome campaign launches our new, distinctive marine fragrance by telling the story of how the land meets the sea - narrated by our Master Perfumer for this fragrance and adventurer, Alastair Humphreys. I worked closely with all teams to collaboratively create four short films, from creating storyboards to planning the strategy with the digital marketing manager and then housed it all beautifully in a content page to tie the story together.