MURAT SEYFI

Our charming Christmas campaign brought together the exquisite hand-made paper craft of artist Helen Musselwhite and the wonderful world of animation. Helen created eight beautiful scenes of London from paper, which I used to art direct 70 still shots for digital use. These were then modelled and 3D animated. I worked with the editor to direct a series of animated films and moving images to celebrate our London heritage and our Christmas limited editions.

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For this campaign I also arranged a lifestyle shoot at Blacks Member's Club for our Home Decoration Ideas editorial piece, for which I was also the stylist and art director.